Mobilizing your website can seem like a daunting task, especially if you have no idea where to start. If you’d like to save yourself some time, skip to the end of this page and take a look at some mobilization services we recommend. If you’d like to put the effort into mobilizing your site yourself, however, then keep reading. The process is pretty fascinating and it wouldn’t hurt to at least have some idea of what it involves.
Good on you if you’re still reading, because it’s always wise to learn something new. If you invest in an SEO company, you wont have to worry about this, because they will make your website mobilized for you!The issues that typically plague mobile users are several, but can be easily fixed. Of them, the device’s screen size, connection speed and physical sensors, as well as the size of the images on your site and any additional plugins or widgets your site has can be potential obstacles. On the mobile version of your site, you would ideally want smaller images, larger text and no unnecessary plugins to ensure a quick load time. Ideally, you would also want to code your website in HTML5 for the most functionality, especially as regards video.
One step you can take to make mobile navigation easier is to use a CMS, or content management system, to create a sort of “on demand” version of your mobile site. When a mobile customer types in your web address, the website knows the customer is coming, so it throws together the mobile version of your site and displays it to the customer when completed, usually taking a few seconds. The key advantage is that you, as the website’s owner, can change content at a moment’s notice without affecting the rest of your site. Not everyone can build a website, but anyone can write and post a blog post. We will get into this subject in more depth later on, but this can be vital to completing tasks quickly and efficiently, as there are several types of CMS systems out there.
If you’d like to preview your site as it would appear on a mobile device, you can use Google Mobilizer and Mobile Moxie and both can be very revealing and useful. It won’t actually make changes to your site for you, but it will expose any issues your site would have when viewed on a mobile device, providing invaluable damage control before you officially launch a faulty mobile page. Some of the mobilizers listed at the end of the article offer this preview service for free as well.
As far as recommendations go, we have to give you some of the best and brightest in the industry. We recommend checking out DudaMobile, dotMobi, mobiSiteGalore and especially Mobify if possible. Each of these sites has many customization options and templates to take advantage of, just be sure to take note of their subscription fees if any, as some companies will give you a .mobi domain along with your newly-mobilized website. This is very useful if you have the budget for it since you would then have a distinct, separate website to refer customers to if you wish.