“Oh, look,” you may be thinking, “another computer abbreviation I don’t understand.” If you keep reading, you will be happy you learned about it because it can be vital to any online business’s success. A CMS is an excellent way to make your website customizable, accessible and easy to manage, whether you have a mobilized website or a traditional one. Once you have a CMS, it may become the core of your business’s online presence because of its usability for you and its accessibility for your customers.
Available since the 1990s, a CMS, short for “content management system,” makes an “on demand” version of your site. When a customer comes to your site, the CMS will put a preset version of your site together for them to view in a matter of seconds. For businesses, the most widely-used CMS is called Drupal. It is free to download and well-maintained with over 1,000,000 users and contributors. Its feature set is an excellent example of what a good CMS looks like, as it allows the creation of image galleries, newsletters, podcasts, file uploads and downloads and more with the flexibility of editing or taking them down at a moment’s notice.
A subtype of the CMS is the MCMs, or mobile content management system, designed for a mobile device’s unique constraints. They are used not only to interact with and sell products and service to customers, but also to work with business partners and send and receive information to and from employees. When dealing with customers, a number of CMS systems use templates that must be adapted for use on mobile devices. There are two ways of doing this: by turning them into multi-client templates or multi-site templates. What this simply means is that with the multi-client option, your website adapts to the client and with the multi-site option, the mobile site is displayed on a subdomain, usually something that looks like “http://mobile.website.com.” Of the two, the multi-client option is the most advantageous because you will not have to create a completely separate webpage for mobile users.
What makes a CMS invaluable is the fact that it allows you, the website’s owner, to change up, edit or delete content at any time and updates the site instantly. In the past, one would have to open an HTML editor, delete the section of code containing the specific feature, and then pray they didn’t delete anything they actually needed. Common examples of a CMS include blog platforms like WordPress and certain ecommerce platforms such as osCommerce. Journalism outlets like CNN have been known to use WordPress especially due to its functionality, relative ease of use and quickness in updating content. In a fast-paced and quick-changing environment, a quality CMS can be invaluable both in the journalism industry and business as a whole. It is this ability to quickly change content as desired and put it online that makes a CMS a valuable asset to any business.