Many of the same SEO rules apply when it comes to mobile sites, but some new factors are thrown into the mix just to make things more interesting. You could be the top result on a Google search, but if your website doesn’t load quickly enough or is difficult to navigate, more often than not a mobile user will leave your site, resulting in lost business.
One major difference between SEO for mobile sites and SEO for traditional websites is that mobile websites are ranked differently than traditional websites in search engine results, based on site performance, ease of use, download time and screen rendering time alongside the traditional keyword relevance. This means that the mobile site’s performance is an absolute must, which shouldn’t come as too much of a surprise. The kicker is that every page of a website must be mobile-friendly to rank higher in searches, particularly on Google. A good SEO company will make sure that both your websites rank well. Managed Admin for example is focused on growing ROI for small businesses.
Another point to keep in mind is that search terms performed on mobile devices is typically shorter in length. Typing on a phone can be a bit annoying, especially on a touch-screen, so many smartphone users input as little text as possible to make their search. This also means that headlines need fewer keywords and keywords within content are less awkward, allowing for more natural-looking content.
If you use video on your website for any reason, do NOT use Flash. Not all mobile devices can play it, and this can harm your ranking. Instead, use HTML5 or include a transcript of the video. You will want to convert your videos to HTML5 sooner rather than later so as not to affect your page’s rank. An unplayable video is a waste of space for you and a waste of time for your customers, so address this issue as soon as possible if it applies to you.
Try to also have your mobile site and your main site under the same domain name. This will make it easier for customers to remember and, if you have a mobilized site already, this is very easy to implement as you can direct your main website URL to lead to both your main site and your mobile site for ease of access. If you use a CMS, this will also help your page rank because your website will load a little more quickly as a result, making for a cleaner user experience.