Time waits for no one and that is especially true in the business and technology realms. Every day there is a new piece of technology far better than the last, with better features and better functionality than before. One of these new pieces of technology, thanks in part to the popularity of Apple products, are tablets, tablet computers and smartphones, all of which have joined forces to change the way we do business forever. The mobile market is becoming increasingly more popular and more important to online businesses, now more than ever thanks to the launch of an even smaller interface in the Apple Watch. It likely won’t be long before other such “smart watches” are produced by other companies, adding a new mobile platform to the mix.
This is true for a variety of reasons, the most prominent of them being ease of use. No other device lets you order a product or service in a few seconds flat while everyone around you is none the wiser. You can order a pizza in the middle of rush-hour traffic from your iPhone. You can order flowers for your significant other for your wedding anniversary on your way home from work and before you ever arrive at the florist. It’s this powerful and effective method of attaining instant gratification that makes smartphones and tablets so appealing. They’re small, they’re fast, they’re exceedingly convenient and they’re discreet. If you look into using a CMS to help you manage your site, it can also be relatively painless to run as well.
If you have a website already, you can get it mobilized so that it is viewable on smartphones. This reduces frustration from mobile users, meaning they don’t have to pinch and zoom to see your content anymore, and could potentially increase your profits by several times. And don’t think that if you are only a physical business that you don’t need a mobile site—you do. Many customers research products and services before they buy, and they will be comparing you against similar options available to them. By giving them the ability to see your site anywhere they are, you give yourself a significantly higher chance of obtaining and keeping their business to begin with. How many hours have you spent on Yelp looking up hotels or restaurants for a vacation? If you are like most consumers, you likely have spent a significant amount of time looking for places with high marks, and for good reason.
In 2012, 8% of internet traffic came from mobile devices and is expected to reach an astounding 50% in just 2 more years. Many consumers have a mobile phone but no computer, especially in developing countries. An incredible 70% of Egyptians, 59% of Indians and 44% of Indonesians have smartphones alone versus 23% in the United States. Like it or not, the mobile market is expanding at an incredible rate and, paired with the internet, client bases are increasing exponentially. If your business is international, it goes without saying that having a mobile site is absolutely vital. Just this year, an estimated $25 billion dollars will come from purchases made on smartphones and tablets, so why not get in on that action?